+ Learn more on Soundfly: Discover unknown royalty and licensing-based revenue streams and how to collect them with Ari Herstand’s new, free course, How to Get All the Royalties You Never Knew Existed! Promote Your Featureįirst things first: if you do get featured on a playlist, treat it like a good press feature and share that thing! This is a good time to do a sponsored social media post with a link to your song on Spotify. In reality, there are several important steps that every artist should take when his or her music is featured in a Spotify playlist. I had no idea what he was talking about, but I checked my Spotify plays and saw that one of my tracks, which previously had less than 1,000 plays, had suddenly increased to nearly 40,000! I had no idea what to do next other than just feel giddy that people were discovering my music. Personally speaking, I didn’t even know my song was featured until an A&R rep reached out to me to talk about my music, mentioning he found me on Spotify’s “Fresh Finds” playlist. But as much as artists (and labels) are competing for features, not many of them have a plan for when that magical moment happens. Spotify often curates its playlists based on genres or moods, so when your song comes on, it’s usually because someone was looking for or listening to a song like yours. In many ways, it’s not unlike opening for a huge artist in front of a new audience. Obviously, both are optimal, but Spotify can generate some serious revenue, especially if the artist owns the music.Īnd beyond getting paid, it exposes your music to thousands of new listeners. Today, it’s just as important (if not more so) for indie artists to try to get their music featured on Spotify playlists as it is to get press coverage. Overnight, your track can soar from a few hundred plays to tens of thousands. If your music gets added to one of the biggies, that’s about as close to a Willy-Wonka golden ticket as you’re going to get in the streaming world. Whether it’s “New Music Friday,” “Today’s Top Hits,” or “RapCaviar,” many of these playlists have millions of followers. Spotify is known for its “discover” features, most specifically its playlists. And the biggest player of them all is - you guessed it - Spotify, with an unbelievable 50 million paying users. The Recording Industry Association of America (RIAA) reported that in 2016, streaming services were responsible for more than 50% of revenue earned in the music industry today. The music-publishing industry is changing fast. But people are listening more than ever - they’re just streaming. It’s 2017, and album sales are sinking to historic lows. Subscribe now to start learning on the ’Fly. + Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Photo courtesy of Flickr user Sascha Kohlmann.
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